Today, 1 in 3 Americans suffers from obesity. It’s reached an epidemic level and by 2030, it’s going to be 1 of 2 Americans. A recent study performed last month showed that 1 in 5 Americans die from an illness related to obesity. This is three times higher than previous estimates. Why do we suffer from this disease? Unfortunately, what I am about to share with you is around us in every day life.
As you drive down an interstate, you see the huge billboards advertising fast food at extraordinary deals. As you listen to the radio, you hear the great promotions talking about “buy one sandwich and get one for a penny more.” We have been conditioned in society to buy cheap and never go wrong. Buying cheap when it comes to your health is the WORST move you can make. While these deals are seemingly too good to pass up, the truth of the matter is that these so called “deals” are elaborate profit making strategies designed to make the wallets of the fast food industry fat, and your waistline fatter.
Back in March, our CEO Carl Daikeler had an opportunity to have an unplugged debate with world economist Paul Zane Pilzer about the fast food industry, the medical industry, and the wellness industry. Mr. Pilzer was very open about his experience in working in the fast food industry and openly discussed its money making strategies. Simply put, companies target an age demographic with the goal of doubling its food consumption rate. Once the “penny more” deals are done, the hunger still exists. Because we were conditioned to eat double, we gladly open our wallets to feed the need. We double the amount of toxins entering our body, which increases our risk of obesity related illnesses. Twenty pounds later, we wonder how it happened and can’t understand why. Then we get sick and head to the doctor. Now the fast food industry passes the torch to it’s ally, the medical industry.
Mr. Pilzer nicknamed this industry the “sickness” industry because that’s what it primarily deals with. One statistic he stated really had the audience taken aback. 95% of all medication prescribed is designed to be taken for the rest of your life. Take a step back and think about it for a minute. How many people do you know have taken or are still taking cholesterol medication? High blood pressure? Diabetes? Heart medication? Some people have taken this medication for over a decade, yet continue to suffer from the disease. It’s no wonder the medical and fast food industries are trillion dollar industries. They play a fatal game of catch with our health. For many years, these industries have grown faster than any other industry…until now. Americans are becoming sick and tired of being overweight and paying extremely high medical bills. The reemergence of the wellness industry begins.
Americans have begun a revolution that aims to educate on the risks of poor health choices and encourage Americans to make changes on their own. The industry rewards people for making healthy decisions instead of coercing them into bad ones. Last year was the first year in nearly a decade that the wellness industry grew faster than both the fast food and medical industries. Though it’s only a billion dollar industry today, it will eclipse its nemeses within a decade.
Mr. Daikeler firmly believes that the wellness industry will become the premiere leader in combating obesity. He has personally taken a charge on combating it within the United States. Mr. Pilzer lauded him for his efforts and said in his many years in the industry, this is the first time he believes there will be a shift in the way Americans handle their health and seek more peer support through the wellness industry as opposed to taking prescribed medication. This is a monumental step in Daikeler’s vision for “Ending the Trend” of obesity in the United States.